Brazil - August 2015
George Homer attended the BR Week 2015 , the largest retail event in Brazil . Beside Kheirallah Nelson , director of expansion of the Colombo Group . George spoke of how brands have invested in changes in store design in order to increase your sales. " The design choices must be focused and relevant to produce the result of strategic planning and contribute to the narrowing of the Customer relationship & Brand " says Homer . As did Colombo , other brands have been devoted in turn evolve the point of sale involving the consumer with the product and creating a different experience inside the store . "