ESPAÇO
SORAIA

• Environmental Concept
• Interior Architecture
• Decoration
• Lighting
• Facade
• Furniture
• Visual Communication
• Implementation

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WOMEN'S SPACE

For this new concept, we used a soft color palette, in which cloudy tones contrast with gold and emphasize the space's architectural finishes. The lighting also takes center stage, bringing the brightness and sophistication the space deserves.

In the fitting rooms and restrooms, we were inspired by the Maximalism trend and installed maxi floral panels that bring freshness and delicacy to the store.

MEN'S SPACE

The men's section of Espaço Soraia has a new look. Its blue tones play with the prints and provide the perfect contrast with the caramel, bringing a sense of renewal and warmth to this section of the store.

The Lounge, in turn, provides a relaxed and friendly atmosphere for customers, who can enjoy a drink and good conversation while shopping in the late afternoon.

YOUNG SPACE

Within Espaço Soraia, a relaxed area was created to share the launches of younger brands with customers in this age group.

Embraced by a tie-dye wall that starts in green and ends in turquoise, the space features a counter reminiscent of a brewery, where customers can chat and enjoy moments of leisure.

Additionally, the Neon highlights provide the perfect finishing touch, bringing light and color to the room.

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