ESPAÇO SORAIA
Fashion Wear

​

​

• Store Environment Concept

• Interior Architecture

• Decoration

• Lighting

• Façade

• Furniture & Fixtures

• Communication

Signage, uniforms, packaging, promotions & calender, site and social media

• Sourcing and Procurement

• Implementation

 

WOMEN'S AREA

For this new concept, we used a soft color palette, where cloudy tones contrast with gold and emphasize the space's architectural finishes. The lighting also takes center stage, bringing the brightness and sophistication the ambience deserves.

In the fitting rooms and restrooms, we were inspired by the Maximalism trend and installed maxi floral panels that bring freshness and delicacy to the store.

MEN'S AREA

The renovated section of Espaço Soraia has blue tones that play with the prints and provide the perfect contrast with the caramel and bringing a sense of renewal and warmth to this section of the store.

YOUNG AREA

The Lounge provides a relaxed and friendly atmosphere for customers to stay longer, who can enjoy a drink and good conversation while shopping in the late afternoon.

A relaxed area was created to launches and share new brands with their customers.

Neon highlights provide the perfect finishing touch, bringing light, atmosphere and color to the room, embraced by a tie-dye wall from green toturquoise. The space features a counter reminiscent of a brewery, where customers can meet and enjoy a leisure moment and appreciate the collections.