BAYARD
Sports Wear

• Store concept

• Store branding

• Visual merchandising

• Interior architecture

• Façade

• Lighting

• Furniture & Fixtures

• Embedded technology

• Visual Communication

Graphic hierarchy, wayfinding, signage

• VM training programs

• Trade mkt areas

• Materials & finishes

• Implementation

• Roll out  

 

The project aims to update the quality of the space shared by customers and brand ambassadors by renovating the store environment, creating a more spacious area that promotes the best and most effective product presentation. The project also incorporates elements that reflect the company's journey toward a digital transformation and the commitment to customer best experience and satisfaction with the store visit.

​