RICARDO ELETRO
Electronics / Furniture

• Store concept

• Store branding

• Visual merchandising

• Interior architecture

• Façade

• Lighting

• Furniture & Fixtures

• Visual Communication

Graphic hierarchy, wayfinding, signage

• VM training programs

• Trade mkt areas

• Materials & finishes

• Implementation

• Roll out  

• Different formats: stand alone, store in store e Kiosks  

The project faced the challenge of bringing modernity to the store format. It aimed to introduce a contemporary and clean approach that highlighted the products while fostering a dialogue with customers. It resulted in a client a clean and efficient visual branding style accepted and appreciated bay staff and client.