HAIR LAB
BEAUTY & WELLNESS

• Store Concept

• Interior Architecture

• Customer Shopping Journey Embedded Technology

• Sensory Experience

• Embedded Technology

• Furniture & Fixtures

• Lighting

• Visual Merchandising

• Communication

Branding & Logo, Store Graphic Hierarchy, Packaging, Product ID, Corp ID

• Marketing Campaigns

Campaign, promotions activations,

 

The space was developed for customers to experience an innovative and unique shopping journey as they make their own shampoo, using interactive tools such as product selection, digital consulting and interaction services, as well as third-party participation in the store experience. The environment is characterized by a laboratory-like feel, with curves reminiscent of hair waves, which embrace and compose the discoveries surrounding the brand.

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