LC WAIKIKI
Fashion Wear

• Store analysis

• Store concept

• Interior architecture

• Facade

• Lighting

• Furniture & Fixtures

• Visual communication

Logo, graphic hierarchy

• Visual merchandising

• VM training programs

• Project implementation

 

A store concept that incorporates in-store presentation techniques and best practices from global retailers and allowed the brand to gain international recognition and find its own visual identity. Today, they have over 1,200 newly renovated stores across 61 countries on five continents, including Chile, Guatemala, Côte d’Ivoire, Somalia, and Mongolia. The implementation involved training the team in visual merchandising and space management for greater productivity.