SORAIA KIDS
Toys & Fashion Wear

• Store concept

• Store branding

• Interior architecture

• Furnitue & Fixture

• Lighting

• Façade

• Visual merchandising

• Visual Communication

• Marketing

Branding, logo, mkt strategy, graphic hierarchy, wayfinding, signage, packaging, product ID, mkt calendar, campaigns and promotions

• Implementation

 

The project created a personalized environment for families, featuring interactive play zones and curated fashion showcases tailored to different age groups and interests.

The space is flexible to accommodate the inherent fluctuations in these categories, easily transforming from play areas to a runway for children’s fashion show pr pop-up exhibitions for new toy launches.