PONTOFRIO 
Electronics / Furniture

• Store Concept

• Interior Architecture and Facade

• Furniture & Fixtures

• Consulting and monitoring of the new repositioning at all levels: building restoration, customer experience, product, HR, operations, logistics, IT at the point of sale, sensory experience

• VM training program

• Visual communication

Graphic hierarchy, wayfinding, signage

• Embedded technologies

• Sensory ambience

• Uniforms and Packaging

• Materials and finishes

• Project Implementation

• Rollout

 

The concept was implemented in Rio de Janeiro in a historic and restored building to enhance and serve a customer in a traditional neighborhood. The modern store was fully accepted, achieving the projected post-opening goal.